“Don't take digitalization as a fashion. Take it as the opportunity to improve your business.”

Dr. Maher Chebbo, Chief Commercial Officer, General Electric Power Digital Solutions

How to perceive digital transformation as an opportunity rather than a threat




About Dr. Maher Chebbo:

Dr. Maher Chebbo is Co-founder of the European Commission SmartGrids initiative in 2005, President of ESMIG Association (European Smart Energy Services Industry Group – Brussels), Chairman of DigitalEurope Smart Energy group and member of EU Executive Committee Energy, Member of the REEEP (Renewable Energy and Energy Efficiency Partnership – Vienna), Member of the Executive board of ARMINES (Ecoles des Mines de Paris – Energy 50 Research Labs). He ranked 5th among the Top 40 most influential people in SmartGrids in Europe (Metering Int. Magazine), “Influencer” status on Social Networks (LinkedIn) with 80 000+ followers, Nominated as Top 8 Elites in European Smart Energy.

Maher is Chief Commercial Officer Globally for Power Digital Solutions at General Electric since May 1st 2017. He is Leading the Power Digital Transformation within Electricity Value Networks transforming GE Industrial Customers to become full Industrial Digital customers, leveraging his 30 years of Digital experience in the market. Before joining GE, Maher spent 21 years at SAP (1996 to 2017) where he co-founded its Corporate In-Venturing Unit (SAP INSPIRE) in 2003 and where he held various responsibilities as a Regional EMEA Industries Head (Energy and various Industries like Telecom, Services, Engineering & Construction and Transportation) and Director of Innovation.

As an entrepreneur, Maher co-founded a German Solar micro-generation startup and advised 2 start-ups focusing on Demand Response & Energy Efficiency and Drone technology.



Questions to Dr. Maher Chebbo:

1:56 – Digitization is a trend that is perceived by all industries and departments, however, the reactions are different. What does digitization mean to GE?

4:45 – GE is one of the largest and most prestigious companies in the world. What do you consider as the key factors to stay a global leader?

7:59 – The energy sector is strongly shaped by governmental regulations. In this regard, what are the key challenges for GE’s digitization activities? What other barriers exist?

13:21 – Digital transformation requires a shift in competencies and culture at many companies. How do you address this challenge? What are your success factors?

17:06 – What is your goal regarding digitization for the next 12 months?