“Future mobility will make the life of the customer much easier than today in a fully digital way.”

Martin Neff, Chief Architect, Audi Systems Engineering, AUDI AG

Insights from the pilot week of the Audi Systems Engineering Solution Lab




About Martin Neff

Martin Neff is the Chief Architect of Audi Systems Engineering in the Technical Development of AUDI AG since November 2017. He has been working at AUDI AG since 1998, first as a Design Engineer in the Predevelopment Body & Interior. From 2000 to 2012, he was Vehicle Safety Engineer in various functions. Then he headed the Complexity Management of AUDI AG from 2012 to 2016. Since November 2016 he is responsible for the Enterprise Architecture, Digitalization and Systems Engineering. Martin Neff studied physics at the University of Regensburg and at the University of East Anglia.



Questions to Martin Neff:

1:21 – Digitization, in general, is perceived by industries and different departments, however, the reactions are different. What does digitization mean to Audi?

3:24 – You are working on Systems Engineering at Audi. What is Systems Engineering all about and why is it so important for the future of Audi?

6:50 – We are here at the pilot week of the Audi Systems Engineering Solution Lab. What are the goals of this solution lab?

9:11 – You set everything in place for the solution lab during the last year. What have been the main challenges? How did you overcome these barriers?

11:58 – What is your advice to other companies that are planning to build a lab environment?

14:35 – What is your vision for the future of mobility?