“Our business model is not competition but an extension to public transport or to station-based carsharing companies.”

Nico Gabriel, Managing Director at Drivenow GmbH & Co. KG

innoboard-innovation-nico-gabriel-drivenow-bmw

There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation at DriveNow in your position as Managing Director?

Nowadays, innovation is even more crucial for an auto manufacturer. Therefore, BMW has decided already five years ago to implement mobility services in the business strategy to establish a further profitable business unit besides automotive production.

From the beginning, DriveNow has positioned itself as an innovation leader and continues being this. In the fast growing field of mobility solutions it is important to be innovative and to place your resources in innovation to be able to survive in this area – and to be profitable with your business model.  Read More

“Our ‘Hooray’ coefficient makes innovations measurable.”

Sven Siering, Head of Innovation Management and Payment, Chief Digital Office, Deutsche Postbank AG

innoboard-Sven-Siering-Postbank-Innovation

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How would you define innovation with respect to your industry and Deutsche Postbank?

Sven Siering: In our eyes, innovation means more than just ordinary market demand. In fact, it is the “Hooray” shout of our customers after launching a new service or product. That is why we put customer values in the center of our attention – their need is our main focus. This applies to products as well as services. Therefore, we have established our own “Hooray coefficient” that makes innovations measurable. We do this by using open innovation with our own co-creation platform.

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“Key to be an innovative company is the interest and motivation of all employees.”

Robert Merki, Head of Engineering at Condair Group

innoboard-innovation-management-robert-merki-condair

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How do you define innovation at Condair? 

Robert Merki: Condair is active as a traditional building equipment manufacturer. Since buildings have long lifecycles of several decades, also our products are built to last. Compared to others, we are rather in a slow moving and traditional industry. On one side we see technological innovations, be it by evolving and improving our current product offerings or in finding new ways to humidify.

On the other side we also see innovation as new applications and offerings, for example using our system for cooling and energy optimization or delivering new service offerings.

Due to our sales structure through planners and installers, it is a daily challenge to be close to the owners and users. We need to motivate all our departments to take interesting ideas and transfer them to the dedicated people within R&D. We want to always think about new ways of solving the customer challenges and to reflect them within the different departments to feed the pipeline of opportunities. Key to be an innovative company is the interest and motivation of all employees.

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Innovation in mature industries: the need for developing an entrepreneurial mindset

When thinking of innovation, many people typically consider technological innovation in dynamic industries. In particular, tech companies from the Silicon Valley are mentioned by many managers when talking about innovation, for example Google, Tesla, and Apple. Despite this typical focus, innovation goes substantially beyond technological innovation in highly dynamic industries. On the one hand, innovation comprises non-technological changes, such as new services or new business models. On the other hand, innovation is an important basis for achieving a competitive advantage in mature industries with traditionally limited market dynamics.

In fact, innovation becomes increasingly important in industries that are often considered relatively mature, such as utilities, financial services, and logistics. First, the trend towards digitization provides new innovation opportunities in these industries, and it threatens the established business models of the incumbent firms. Second, the established companies aim at identifying additional avenues for business development and growth in increasingly dynamic markets. Consequently, they put attention to innovation as a central strategic variable. There has always been important innovation activity in nearly all mature industries, but the ‘return on innovation’ is expected to further increase over the next years.

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“New technologies change the competitive landscape.”

Moncef Tanfour, Leader Innovation and Intellectual Property Management, Terex Corporation

Moncef Tanfour, Leader Innovation and Intellectual Property Management, Terex Corporation

Innoboard: There is no consistent definition of innovation. In an industrial context, how would you define “innovation”? And, how does the “innovation management” function support innovation and growth? 

Moncef Tanfour: Nowadays we are overwhelmed by the multiplicity of buzzwords, such as innovation, diversity, or customer focus. We have an idea about what these words might mean, and we often associate them with a positive impact on individuals or organizations. Nevertheless, I think it is important to give such concepts a purpose and to explain the value that they bring.

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Interviews

innoboard-innovation-nico-gabriel-drivenow-bmw

“Our business model is not competition but an extension to public transport or to station-based carsharing companies.”

Nico Gabriel, Managing Director at Drivenow GmbH & Co. KG

Monday, July 4, 2016

There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation at DriveNow in your position as Managing Director? Nowadays,…

innoboard-Sven-Siering-Postbank-Innovation

“Our ‘Hooray’ coefficient makes innovations measurable.”

Sven Siering, Head of Innovation Management and Payment, Chief Digital Office, Deutsche Postbank AG

Monday, June 27, 2016

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How would you define innovation with respect to your industry and Deutsche…

innoboard-innovation-management-robert-merki-condair

“Key to be an innovative company is the interest and motivation of all employees.”

Robert Merki, Head of Engineering at Condair Group

Monday, June 20, 2016

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How do you define innovation at Condair?  Robert Merki: Condair is active as…

Moncef Tanfour, Leader Innovation and Intellectual Property Management, Terex Corporation

“New technologies change the competitive landscape.”

Moncef Tanfour, Leader Innovation and Intellectual Property Management, Terex Corporation

Monday, June 13, 2016

Innoboard: There is no consistent definition of innovation. In an industrial context, how would you define “innovation”? And, how does the “innovation management” function support innovation and growth? …