[NEW BOOK] DIGITAL OR DEAD

How digital transformation opens up blue oceans to survive in the future

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Digital initiatives need to fit into the corporate environment in three ways. First, a digital initiative needs to work on paper. Second, it needs to work in the market. Third, it needs to work by growing a firm’s bank balance. To fully profit from digitization, firms need to develop digital intelligence. This is the central capability needed to gain digital momentum and to facilitate a game change.

This book shows in a practice-oriented way how leading firms manage innovation, digital transformation, and disruptive business models. The book includes contributions by renowned experts at innovative firms, such as Allianz SE, Cisco Systems, comdirect bank AG, Deutsche Lufthansa AG, Evonik Industries AG, Oracle, Terex Corporation, TRUMPF GmbH + Co. KG, Turkish Airlines, and Volvo Car Group.

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“Don’t fall in love with your first idea. Talk to your customers and test your ideas.”

Dr. Alexander Osterwalder, Co-Founder of Strategyzer AG, Inventor of Business Model Canvas

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Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation?

Dr. Osterwalder: Most people think technology and R&D when they say innovation, but there are different types of innovation, like process innovation, technology innovation, product innovation, or business model innovation. Innovation simply means doing things differently and normally better in one of these areas.

The area I focus on most is Business Model Innovation, Value Proposition Design, and Management Innovation. By the way sometimes you don’t even need new technologies to innovate. Think of the Nintendo Wii. With an inferior console and a better business model they profitably concurred the market of casual gamers starting in 2006.

When technology is involved, Business Model Innovation may leverage it. Think of Nespresso. It’s only when they found the right business model that their single-portioned coffee machines and the pods really took off.

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“By providing new service business models, we empower companies to turn their ideas and concepts into reality.”

Dieter Donis, Head of Engineering at Bosch Connected Devices and Solutions GmbH

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Innoboard: There is no consistent definition of digitization. Every industry and every department perceive it and react differently. What does digitization mean for Bosch Connected Devices and Solutions GmbH?

Dieter Donis: Each year, more and more people and things are connected to the internet. By 2020, we expect around 7 billion people and 20 billion things to be online. A large variety of devices are connected over the Internet of Things (IoT): computers and smartphones, vehicles and household appliances, as well as industrial machinery, work pieces and transport boxes. Bosch is one of the world’s leading enablers of the IoT. At Bosch Connected Devices and Solutions we design, develop and market innovative connected devices and tailor-made solutions for the IoT. The trend towards digitization will have a tremendous impact on our daily lives, on how we interact with each other, and on the way we manufacture and distribute things. The IoT will include all electronic devices, industries and areas of life. It is a revolutionary opportunity for the entire economy.

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“Our business model is not competition but an extension to public transport or to station-based carsharing companies.”

Nico Gabriel, Managing Director at Drivenow GmbH & Co. KG

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There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation at DriveNow in your position as Managing Director?

Nowadays, innovation is even more crucial for an auto manufacturer. Therefore, BMW has decided already five years ago to implement mobility services in the business strategy to establish a further profitable business unit besides automotive production.

From the beginning, DriveNow has positioned itself as an innovation leader and continues being this. In the fast growing field of mobility solutions it is important to be innovative and to place your resources in innovation to be able to survive in this area – and to be profitable with your business model.

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“Our ‘Hooray’ coefficient makes innovations measurable.”

Sven Siering, Head of Innovation Management and Payment, Chief Digital Office, Deutsche Postbank AG

innoboard-Sven-Siering-Postbank-Innovation

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How would you define innovation with respect to your industry and Deutsche Postbank?

Sven Siering: In our eyes, innovation means more than just ordinary market demand. In fact, it is the “Hooray” shout of our customers after launching a new service or product. That is why we put customer values in the center of our attention – their need is our main focus. This applies to products as well as services. Therefore, we have established our own “Hooray coefficient” that makes innovations measurable. We do this by using open innovation with our own co-creation platform.

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Interviews

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“Don’t fall in love with your first idea. Talk to your customers and test your ideas.”

Dr. Alexander Osterwalder, Co-Founder of Strategyzer AG, Inventor of Business Model Canvas

Monday, September 26, 2016

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation? Dr. Osterwalder: Most people think technology and R&D…

innoboard-Dieter-Donis-Bosch-Connected-Devices-and Solutions-GmbH

“By providing new service business models, we empower companies to turn their ideas and concepts into reality.”

Dieter Donis, Head of Engineering at Bosch Connected Devices and Solutions GmbH

Monday, September 12, 2016

Innoboard: There is no consistent definition of digitization. Every industry and every department perceive it and react differently. What does digitization mean for Bosch Connected Devices and Solutions GmbH?…

innoboard-innovation-nico-gabriel-drivenow-bmw

“Our business model is not competition but an extension to public transport or to station-based carsharing companies.”

Nico Gabriel, Managing Director at Drivenow GmbH & Co. KG

Monday, July 4, 2016

There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation at DriveNow in your position as Managing Director? Nowadays,…

innoboard-Sven-Siering-Postbank-Innovation

“Our ‘Hooray’ coefficient makes innovations measurable.”

Sven Siering, Head of Innovation Management and Payment, Chief Digital Office, Deutsche Postbank AG

Monday, June 27, 2016

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How would you define innovation with respect to your industry and Deutsche…