“The best way to predict the future is to shape it.“

Thomas Höfer, Senior Vice President Business Development & Strategy at maxdome GmbH

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How would you define innovation at ProSiebenSat.1 Media SE and maxdome GmbH?

Thomas Höfer: For us, innovation is a process which ideally results in new and/or better customer propositions that make us different, more competitive, and upgrade our overall perception. As ProSiebenSat.1 Media continues to grow in predominantly digital, hence dynamic markets, it is part of our daily agenda to reinforce innovation within our business units and assets. We need to push and challenge our managers to continue with evolving their businesses as the businesses evolve around them.

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“With overcapacity, fierce competition and market consolidation, business model innovations and new value propositions are key to succeed or even survive.”

Dr. Christian Roduner, former Vice President and Head of Technology at ABB Turbocharging

Innoboard: There is no generally applicable definition of innovation. Every industry and every department conceive it differently. How do you define innovation at ABB Turbocharging?

Dr. Christian Roduner: An innovation creates value either for an enterprise or for the society. Having said that, it is obvious that we limit innovations not to technological innovations, but apply a wider definition, including process and business innovations.

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“The final goal is not just to digitize the banking business – we rather want to shape banking in a digital world.”

Nadin Chucher, Head of Quartier Zukunft, Q Club, Deutsche Bank AG

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How would you define innovation at “Quartier Zukunft” at Deutsche Bank? 

Nadin Chucher: Innovation needs thinking outside of traditional boxes. This is what we tried to do when setting up Quartier Zukunft. And innovation goes clearly beyond just refurbishing or improving already existing products.

We are firmly convinced that also tomorrow, people will be eager to meet other people in a physical location suitable for discussing important matters in a discrete atmosphere. This certainly also applies when it comes to personal financial decisions and their respective consequences. Thus, branches and their staff will continue to play a crucial role for banks and their customers.

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“A lot of innovations require the use of technology to enable it, however, one should not confuse the use of new technologies as something innovative.”

Dr. José A. Gutierrez, Director of Technology and Innovation at Transocean Ltd.

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. What does innovation mean with respect to the oil and gas industry?

Dr. José A. Gutierrez: First allow me to clarify one element: My comments about O&G industry are centered only around Oil and Gas Drilling, with particular focus on Offshore Drilling. The rest of the exploration O&G industry and O&G production are quite advanced and innovative.

There is indeed a big confusion in the market place in the definition of innovation. Most people try to define innovation as the process of creating brilliant ideas – but brilliance is defined by the same authors of the idea. Many other use terms like “Technology Innovation”. In fact one cannot do technology innovation; technology defines a concept for solving a generic problem (stronger polymers, faster computers, etc.), but this is not innovation, it is just better technology with respect to some other benchmark.

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“Innovation is complex, although we strive to simplify it in multiple ways.”

Paul Hobcraft, Advising on Innovation Transformation

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation?

Paul Hobcraft: We all fall into the trap of offering a standard ‘potted version’ of innovation, it is a mistake yet it also does allow everyone to begin to relate and gain some definition. The worry is it can freeze this early definition in our minds and we often fail to mould it to our circumstances, we often fail to adjust it or even be prepared to radically revise it. It gets filed away and never challenged to see if it is “fit for purpose”.

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Interviews

“With overcapacity, fierce competition and market consolidation, business model innovations and new value propositions are key to succeed or even survive.”

Dr. Christian Roduner, former Vice President and Head of Technology at ABB Turbocharging

Friday, March 3, 2017

Innoboard: There is no generally applicable definition of innovation. Every industry and every department conceive it differently. How do you define innovation at ABB Turbocharging? Dr. Christian Roduner:…

“The final goal is not just to digitize the banking business – we rather want to shape banking in a digital world.”

Nadin Chucher, Head of Quartier Zukunft, Q Club, Deutsche Bank AG

Friday, March 3, 2017

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How would you define innovation at “Quartier Zukunft” at Deutsche Bank?  Nadin…

“A lot of innovations require the use of technology to enable it, however, one should not confuse the use of new technologies as something innovative.”

Dr. José A. Gutierrez, Director of Technology and Innovation at Transocean Ltd.

Tuesday, February 7, 2017

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. What does innovation mean with respect to the oil and gas industry?…

“Innovation is complex, although we strive to simplify it in multiple ways.”

Paul Hobcraft, Advising on Innovation Transformation

Friday, February 3, 2017

Innoboard: There is no consistent definition of innovation. Every industry and every department perceive it differently. How do you define innovation? Paul Hobcraft: We all fall into the trap of offering a…