“Companies should not just be agile. They should learn how use trends to anticipate disruptions before they disrupt, problems before they have them and the game-changing opportunities.”

Daniel Burrus, world’s leading technology forecaster

Daniel Burrus talks about barriers to innovation and trends that will influence innovation management in the coming years.



About Daniel Burrus:

Daniel Burrus is considered one of the world’s leading technology forecasters and innovation experts. Over the past thirty years, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world. He is a strategic advisor to executives from Fortune 500 companies, and is the author of seven books, including The New York Times and The Wall Street Journal bestseller Flash Foresight, and his latest book, The Anticipatory Organization and is a featured writer with millions of weekly readers on the topics of innovation, change and the future.


Questions to Daniel Burrus:

1:38 – There is no consistent definition of innovation. Every industry and every department perceive it differently. How would you define innovation from your perspective?

3:57 – Many companies have difficulties with pursuing innovation and driving innovation forward. In your opinion, what are the biggest barriers to innovation in small and big companies?

10:41 – You mentioned hard and soft trends. What trends will influence innovation management in the next 5 years?

15:41 – There is no innovation today without a digital component and vice versa. What do you think about that statement?

17:29 – What is your personal goal regarding innovation for the next 12 months? What do you want to achieve in this field?