Innoboard: At ILI LABS, your claim is “Constructive Disruption“. What do you mean with it?
Manuel Kaiser: The term Constructive Disruption is based on Clayton Christensen’s Disruptive Innovation, the process in which a market entrant, starting at lower market segments, eventually replaces the traditional incumbent in the market. Digitization manifests that level of upheaval and is already shifting the value creation model of entire industries. Digital innovations thus represent the inescapable challenge of the near future.
However, major players do not need to be victims, as long as they can make the strengths of the new players their own. If they can succeed in combining market power, networks and expertise with openness, agility and aggressiveness. If they are willing to reinvent themselves.
We understand Constructive Disruption as a way of innovating from the perspective of an external, extremely versatile attacker.
How does ILI LABS work?
ILI LABS attacks existing business models. On behalf of our clients. In our laboratory, moderated by our innovation expertise, the goal is a proof of concept that eventually can outperform the clients’ existing business models.
In detail, for each challenge we nominate and select the right experts and partners from our broad innovation network and our partner’s network. We work together both with startups and big corporations. In order to create actual value, a small team of hand-picked specialists develops a minimum viable product (MVP) within a few weeks.
In a second step, with a buy-in of the company’s top management, we focus on the proof-of-concept, and our goal is to generate first revenues.
You will visit Silicon Valley in the next couple of months. What is your mission?
Companies based in Silicon Valley are recognized worldwide for their agility, strong implementation abilities and aggressive growth. But also in Europe, there are many companies leading in their particular fields. Their success respectively proves them right. I want to combine Silicon Valley’s and Europe’s innovation DNA, and integrate the best of both worlds into ILI LABS. I think that the combination of proven methods and approaches from both worlds enables companies to lead with their digital innovation endeavors.
Therefore, I will visit all kinds of companies and organizations based in the Bay Area in order to explore the unique innovation ecosystem. From startups to big corporations, from incubators to corporate innovation labs. I will absorb Silicon Valley’s innovation DNA in personal interviews and discussions. Many innovation and digitization experts already invited me to a personal meeting, e.g. at Cisco and Samsung.
Can you already provide a project example from ILI LABS?
One of our first projects was with a big technology company. Their traditional business model did not change within the last decade and their revenues were stagnating. We developed, in consideration of their entire partner network, user stories and derived a number of new value propositions. After a combination and selection process, we continued with four of them. With our broad network, we were able to initiate meetings with potential partners and customers within a few weeks.
About the interviewee: Manuel Kaiser
With a background in industrial engineering from the Karlsruhe Institute of Technology (KIT), Manuel Kaiser now leads the strategic development and all day-to-day operations of Innoboard. Furthermore, he focuses on projects in the fields of innovation and digitization. In 2016, he edited the book “Innovation Compass – Conquer New Shores: How innovative firms generate new ideas and develop successful business models“ and also contributed several sections as a co-author.