What is an advantage? Changing something. In the world. In our heads. Fundamentally. In order to change something, companies need a sense of opportunity. This sense is reflected in the ability to recognize how external knowledge could benefit one’s own work. This ability as well as the courage to radically change one’s perspective are the keys to setting trends of your own.
This book shows in a practice-oriented way how leading experts at innovative firms generate new ideas and develop successful business models. The book includes contributions by renowned technology experts and innovative companies (listed below).
This book is for professionals, researchers as well as students with the focus on innovation management, idea generation and business model innovation.
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