“Corporate innovation is a cloud of confusion.”

2017/06/09

Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently. How do you define innovation at Brightidea? Paul Tran: We define innovation…

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“20 years ago, R&D success was defined by internal resources. Now it is heavily depending on its degree of networking.”

2016/03/23
Andreas Clausen - Beiersdorf AG

Innoboard: There is no universal definition of innovation. Every industry and every department perceive it differently. How would you define innovation at Beiersdorf in your role as Corporate…

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“The U.S. innovation culture can be characterized by ‘Yes, we can’ compared to ‘Yes, but…’ in Germany”

2016/02/05

Innoboard: There is no consistent definition for innovation. Every industry and every department has their own definition. How would you define innovation with respect to DAW? Dr. Hahner: Innovation…

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“As banal as it sounds, many businesses do not know their customers nor understand their user´s needs.”

2016/01/15

Innoboard: There is no generally accepted definition of innovation. Every industry and every department perceive it differently. How do you define innovation?  Michael Heimrich: A common definition of…

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Innovation: a challenge for the whole company, not just the R&D department.

2015/12/10
innoboard-innovation-management-udo-hornfeck-leoni

Innoboard: There is no universally agreed definition of innovation: every sector and department defines the term differently. How does the LEONI Wiring Systems Division define innovation? At LEONI,…

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“Listening to end consumers enriches the strategic innovation portfolio of a B2B company”

2015/10/30
innoboard-innovation-management-evonik-Dr.-Hilmar-Klink

Innoboard: There is no generally applicable definition of innovation. Every industry and every department conceive it differently. How do you define innovation at Evonik Nutrition & Care GmbH? …

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“At BASF, all employees should introduce ideas.”

2015/10/13
Innoboard-dr-thomas-weber-basf-innovation-management

Innoboard: There is no generally accepted definition of innovation. Every industry and every department perceive it differently. How do you define innovation?  Dr. Weber: Technically, the definition of…

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“If we do not believe in a better future, it will not happen.“

2015/08/17

Innoboard: There is no consistent definition for innovation. Every industry, every company and every department has their own definition. How do you define innovation at comdirect?  Dr. Smolinski:…

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“Technological leadership and innovation are a central part of IBM’s identity“

2015/06/12
Dr. Erich Rütsche - Forschung, Innovationsmarketing, Innovationsverwertung, Kommunikation, Open Innovation, Technology

Innoboard: Dr. Rütsche, companies often just rely on their brand and the reputation of their R & D. Why is targeted research marketing still important? Dr. Erich Rütsche:…

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Innovation Excellence at Siemens

2015/06/09
Christian Frey - Disruptive Innovation, Geschäftsmodell, Ideengenerierung, Innovationsimpulse, Kompetenzentwicklung, Mega Trends, Technology, Vorentwicklung

Innoboard: Mr. Frey, you lead the innovation team of the Fire Safety and Security Business Unit for Siemens Building Technologies in Zug (Switzerland). How do safety and innovation…

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Innovating for a better world!

2015/02/19
Dr. Christoph Kuen - ABB

Innoboard: There is no generally applicable definition of innovation. Every industry and every department conceive it differently. How do you define innovation at ABB? Dr. Kuen: We speak…

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“First, there has to be the commitment of the top management.”

2014/10/10
Rolf Kleinwächter - Innovationskultur, Geschäftsmodellinnovation, Innovationsmanagement, Prozessinnovation, Ideengenerierung

Innoboard: There is no uniform definition of innovation. Every industry and every department conceive it differently. How would you define innovation? Rolf Kleinwächter: In principle, innovation includes the…

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“The attitude to try something new is always maintained”

2014/06/30
Dr. Martin Meggle - Geschäftsmodellinnovationen, Prozessinnovation, Produktinnovation, Ideengenerierung, Open Innovation

If a competitor introduces a new product to the market earlier on, it may be advantageous, explains Dr. Martin Meggle, Head of Development of the household appliances manufacturer…

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“The best solutions are often found in networks.”

2014/06/16
Dr. Arndt Schlosser - Innovationsnetzwerk, Open Innovation, Technologietransfer, Trendscouting

Sometimes protecting intellectual property creates barriers to external co-operation. Dr. Arndt Schlosser, Director of R&D Processes at Wacker Chemie AG is particulary keen on the exchange of ideas…

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